Unbounce
OCTOBER 22, 2020
Or should I buy now? But it’s almost always better to use a physical dollar amount off (or a buy one, get one free) instead. It says “Get coupon” in the top banner, but then “Doorbuster prices so low you don’t need a coupon!” Because of that, I think the consumer is going to be more numb and confused about Black Friday.
ConvertKit
NOVEMBER 20, 2020
Not everyone who visits your website or social media profile is immediately ready to buy. But when you collect their email address, you get to show up in their inbox at regular intervals to strategically educate them until they are ready to buy. But that doesn’t mean they won’t eventually be ready! Image via Bernadette Marciniak.
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Unbounce
JULY 30, 2019
Here are a few ideas to help you go beyond lame-duck discounts: BOGO (Buy One, Get One) Deals. By buying Marge a present that he wants for himself, he’s exhibiting pretty normal human behavior. By buying Marge a present that he wants for himself, he’s exhibiting pretty normal human behavior. Now they’re in the mood to buy.
Convince & Convert
AUGUST 3, 2010
The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. With 500 million members and counting, Facebook turns that equation on its head.
Convince & Convert
AUGUST 3, 2010
The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. With 500 million members and counting, Facebook turns that equation on its head.
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