63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
Ad Banner : The most common form of digital advertising. A Carmax banner ad. Ad Targeting : Delivering ads to a pre-selected audience based on various attributes, such as geography, demographics, psychographics, web browsing behavior and past purchases. Cost per Lead ( CPL ): How much an advertiser pays, on average, for each ad click that results in a lead conversion. CPL is calculated by dividing the total amount spent on a campaign by the number of leads generated.