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Remove CPL Remove CPM Remove SQO Related Topics
Sales Qualified Opportunity POS Cost Per Thousand ROAS Psychographics CPC Cost per Lead MQL SEM Cost Per Click More Related Topics >
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Making Sense of Marketing Acronyms: Part 1

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MAY 8, 2023

CPM (Cost Per Mille) The cost of showing off your ad to 1,000 people! CPL (Cost Per Lead) The cost of finding your next potentially viable lead. SQO (Sales Qualified Opportunity) A potential customer who has shown interest and is ready to move forward with a sale. If you made $2, but spent 1, you have a ROAS of 2x.

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Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools 26
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