How to Evaluate Demand Opportunities in 5 Steps
FEBRUARY 14, 2017
Simultaneously, there are tons of vendors and media that sell opportunities to drive that demand -- that could be ad buys on a cost per click (CPC) or cost per impression (CPM) basis, opportunities to participate in events/conferences where your audience will be, or a number of other possibilities. Identify CPL (CPL). Cost per lead is a good starting point for evaluating demand opportunities. CPC-to-CPL. CPM-to-CPL.