63 Digital Advertising Terms Every Marketer Should Know
Act-On
DECEMBER 15, 2016
Ad Banner : The most common form of digital advertising. A Carmax banner ad. Attribution : The goal of attribution is to identify which touch, of the many possible, is most (or partially) responsible for a conversion, so ROI can be calculated. First touch, last touch, and multi-touch are common attribution models. With first-touch attribution, the ad would get the entire credit for the sale.
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