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What is programmatic creative?

Bannerflow

As Zoe Harris, CMO of GoCompare writes in Marketing Week, “ a poor story can’t be helped in any channel, no matter the spend that’s put behind it ”. Smart automation means teams can produce countless display ad variations for multi-market, multi-audience campaigns. For example, in-banner video and other interactive features.

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Sales Pipeline Radio, Episode 103: Q&A with Paul Roberts

Heinz Marketing

I was going to say the other thing that, you touched on a couple other key elements there. You can multi-task and listen to a podcast. Matt Heinz: So they, based on knowing the IP address, and knowing the sort of profile of the individuals, they can put your message into remnant banner ad space across the web.

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Marketing Automation Trends for 2010

LeadSloth

Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Erik Bower , Co-founder, Marketbright. Chris Frank , Director of Marketing, TreeHouse Interactive. Carlos Hidalgo , President, Annuitas Group.

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What is Marketing Automation? (Part I)

GreenRope

Banner Advertising. We’ve decided to break this trend, and provide you with some examples of how marketing automation works, and the different ways you can make it work for your business. What is marketing automation? The many components of marketing automation: Lead Generation: Websites. Landing pages. PPC (Pay per Click). Direct Mail.

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What is Marketing Automation? (Part I)

GreenRope

Banner Advertising. We’ve decided to break this trend, and provide you with some examples of how marketing automation works, and the different ways you can make it work for your business. What is marketing automation? The many components of marketing automation: Lead Generation: Websites. Landing pages. PPC (Pay per Click). Direct Mail.

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What is Marketing Automation? (Part I)

GreenRope

Banner Advertising. We’ve decided to break this trend, and provide you with some examples of how marketing automation works, and the different ways you can make it work for your business. What is marketing automation? The many components of marketing automation: Lead Generation: Websites. Landing pages. PPC (Pay per Click). Direct Mail.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

Banner Advertising. We’ve decided to break this trend, and provide you with some examples of how marketing automation works, and the different ways you can make it work for your business. What is marketing automation? The many components of marketing automation: Lead Generation: Websites. Landing pages. PPC (Pay per Click). Direct Mail.