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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

Are you writing keyword-laden blog posts and press releases that attract back links? Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Banner ads/enewsletter sponsorships.

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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

Are you writing keyword-laden blog posts and press releases that attract back links? Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. Banner ads/enewsletter sponsorships.

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How to Write a Strategic Marketing Plan

WebMarketCentral

That ought to get you started! Finally, here's an excellent book on the topic: ** technorati tags: how to write a strategic marketing plan embedded in their genetic code. tags: how to write a strategic marketing plan embedded in their genetic code. tags: how to write a strategic marketing plan embedded in their genetic code.

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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app. Ads, Billboards, and Remarketing.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app. Ads, Billboards, and Remarketing.