article thumbnail

How CPG Marketing and Content Strategy Drive Lasting Product Demand

Content Standard

Consider the stats: Driven by convenience and value, 40 percent of consumers tried new brands. And they’re no longer content to send out static, one-way marketing messages, such as emails or banner ads announcing a special sale. percent higher than the last “regular” year on record.

Demand 130
article thumbnail

Thinking of Creating Original Research? 8 Things to Consider

Content Marketing Institute

Also look at internal information (marketing stats, sales data, etc.). personal interviews, focus groups) or perhaps a quantitative study (e.g., This phase can be expensive if you don’t limit the time you will spend because, depending on your topic and objective, many potential resources exist. Qualitative research (e.g.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. LinkedIn gives you three free banner ads at the top of the products and services page.

Linkedin 100
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. If you link to an outside website, or one links to you, it is an external link.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. If you link to an outside website, or one links to you, it is an external link.