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Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. eMarketer ).

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Companies need to understand this paradigm shift and adapt.

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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore. Don’t overcomplicate things.

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

There is always debate among marketers what the effective uses of a marketing budget are. But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. Why Your Business Needs To Be Using PPC.

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The Future of Advertising [Expert Predictions & Data]

Hubspot

In a world of banner blindness , I'm sure you're concerned about the future of advertising. If you're in marketing, I'll bet it's one of your bigger concerns. Below, let's dive into the future of digital, mobile, video, and TV advertising. 62% of companies have, or plan to have, an omni-channel marketing strategy ( AdWeek ).

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Budget Statistics.

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Why Media Companies Are Struggling (And How Inbound Can Help)

Hubspot

Some might even call them inbound marketers light years ahead of their time. in 2012, according to research published by eMarketer. And while time spent with mobile, online and TV show growth, the time spent with these mediums are all highly fragmented. How can inbound marketing help? Inbound marketing 101, if you will.