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Nine Social Media Marketing Stats You Can Use

Webbiquity

Social media ads are tied with sponsored posts among the most trusted channels by consumers when making a purchase decision. Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. eMarketer ). MarketingSherpa ).

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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Annual budgets aren’t flexible enough to keep up with your audience’s dynamic behavior. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore. Don’t overcomplicate things.

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Small businesses can accomplish this without over-committing their marketing budget to a massive commercial shoot. Companies need to understand this paradigm shift and adapt.

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

There is always debate among marketers what the effective uses of a marketing budget are. But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. The average CPC for Facebook ads is $1.72

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The Future of Advertising [Expert Predictions & Data]

Hubspot

In a world of banner blindness , I'm sure you're concerned about the future of advertising. If you're in marketing, I'll bet it's one of your bigger concerns. And as technology and advertising continue to evolve, so will your strategies. Below, let's dive into the future of digital, mobile, video, and TV advertising.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Budget Statistics.

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Why Media Companies Are Struggling (And How Inbound Can Help)

Hubspot

Historically speaking, the media industry created the advertising industry. As newspaper and magazine readers flipped through pages to read the day''s events, it made sense that they’d also be able to turn to their media outlet of choice to learn about new products via advertising. in 2012, according to research published by eMarketer.