Video Measurement Is Broken. Here’s How to Fix It
Contently
APRIL 18, 2017
” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. And in 2016, the Interactive Advertising Bureau (IAB) found that digital video ad spend increased by 85 percent over the previous two years. Is it a static banner ad? But how does that work in digital? Get a clue.
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