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Should Pharmaceutical Companies Be Allowed to Do Content Marketing?

Contently

The Washington Post reported that drug companies now spend significantly more on advertising than research, but most of those dollars go to traditional channels like television and print magazines. On the internet, you’re more likely to see a banner ad for a pill than a helpful infographic about treating a disease.

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5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer

Hailley : If you’ve noticed, lots of brands like Spotify, Blenders Eyeware, and others are leading the way with creative social ads that are both personalized and entertaining, rather than just banner ads squeezed into a news feed. It’s the brand awareness type ads that are really thriving.

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A Shortish History of Online Video

Vidyard

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. The Short But Exciting Rise of Flash.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

billion) than they did for broadcast television in 2013. billion on online display (banner) advertising in 2013–30% of the total online advertising spend. Retailers are the biggest spenders on display ads, accounting for 21% of total spending. adults 18-24 years old than any cable network. Social Media Slant ).