Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. Here, I'll outline five reasons digital ad spending is surpassing traditional.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Hubspot

APRIL 9, 2018

Publishers can charge more for video advertising than banner ads in text-based articles. With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. Overall, we created 30+ videos and brought in over a million views … and that’s just on YouTube. LED lights.

Hubspot 72

Hubspot Video Marketing Lead Ranking Budget Programs 72

Bluetext

FEBRUARY 25, 2020

It’s rare that you scroll your newsfeed or surf the web without being served an ad that is relevant to your specific interests. In 2019, 87% of marketing professionals were leveraging video in their media strategies and more than 80% of video marketers saw a stronger ROI than when they ran static banner ads or paid social image ads.

Paid Content 28

Paid Content Advertising Agencies Advertisements Advertising 28

Contently

NOVEMBER 30, 2018

Posting a video on YouTube is one thing. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. For more than a decade, I’ve been an extremely dedicated viewer of ASMR YouTube channels.

Youtube 167

Youtube Video Marketing Cable Paid Search Agency 167

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 21 Social Media Statistics.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Vidyard

OCTOBER 19, 2016

And it’s no surprise that when the internet rolled around in about the same time frame, it would take less than 30 years for video to become one of the primary, and most exciting uses of this new communications network. YouTube found it. And that, is what we want to talk about today. Until Valentine’s Day, 2005. And people did.

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