Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Wendy Covey, co-founder and CEO, TREW Marketing The best way to use AI for content can be summed up by this phrase: “Say it better.”

Marketing AI 113

Marketing AI Content Marketing Planning Ethics 113

Biznology

OCTOBER 8, 2013

A venerable tradition in public relations is the grass-roots campaign. This sort of stealth marketing is very effective, it seems, as it hasn’t gone away. Build up the good intent and the trust before you start dropping links and using all that cheesy marketing copy your advertising team keeps feeding you.

Social Media 80

Social Media Astroturfing Practices Media 80

Hubspot

SEPTEMBER 10, 2014

I sometimes find myself sending certain posts to a whole list of my marketing friends. I add them to my RSS feed; I follow them on Twitter; I begin to trust them, even defend them as if they were a friend. That''s when I know I''ve hit gold.

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

nDash

FEBRUARY 8, 2022

A whole lot of buzz surrounds “thought leadership” in content marketing circles these days—and for good reason. Capturing people’s attention keeps getting harder and harder, and marketers look for new ways to win minds. It’s not synonymous with content marketing, and it’s also not new. .

Thought Leadership 52

Thought Leadership PR B2B Thought Leadership Content Marketing 52

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Frankly, I don’t get a lot of chances to experiment since we have a separate digital department.” I don’t believe in a “digital divide.”

Social Media 140

Social Media Media PR Webinar Metrics 140

Biznology

APRIL 29, 2014

The very last thing I need to deal with when I am shooting is not having enough juice, bandwidth, connectivity, or storage. This takes both training and trust, guys, but you’ll be well-rewarded for your trouble. And, the best thing about porting around too many batteries and cables? Consider twice, post once.

Cable 80

Cable Social Media Facebook Ideal Customer Profiles 80

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100