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How thought leadership unlocks PR magic to energize content marketing

nDash

A whole lot of buzz surrounds “thought leadership” in content marketing circles these days—and for good reason. Capturing people’s attention keeps getting harder and harder, and marketers look for new ways to win minds. It’s not synonymous with content marketing, and it’s also not new. .

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Frankly, I don’t get a lot of chances to experiment since we have a separate digital department.” I don’t believe in a “digital divide.”

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?