Biznology

OCTOBER 8, 2013

A venerable tradition in public relations is the grass-roots campaign. If, on the Internet, no one knows you are a dog, why bother getting real people for your grass-roots campaigns? This sort of stealth marketing is very effective, it seems, as it hasn’t gone away. Photo credit: calmenda.

Social Media 80

Social Media Astroturfing Practices Media 80

Hubspot

SEPTEMBER 10, 2014

I sometimes find myself sending certain posts to a whole list of my marketing friends. I add them to my RSS feed; I follow them on Twitter; I begin to trust them, even defend them as if they were a friend. That''s when I know I''ve hit gold. Check ''em out, and let us know if you have other favorites in the comments!

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Frankly, I don’t get a lot of chances to experiment since we have a separate digital department.” I don’t believe in a “digital divide.”

Social Media 140

Social Media Media PR Webinar Metrics 140

Biznology

APRIL 29, 2014

The very last thing I need to deal with when I am shooting is not having enough juice, bandwidth, connectivity, or storage. This takes both training and trust, guys, but you’ll be well-rewarded for your trouble. And, the best thing about porting around too many batteries and cables? Consider twice, post once.

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Cable Social Media Facebook Ideal Customer Profiles 80

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

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Paid Content Social Media Stats Paid Search Agency 100