The Point

NOVEMBER 4, 2010

A client writes: “I notice you recommend both email AND phone follow-up to inbound leads from programs like content syndication. Our inside sales reps are fairly prompt about following up with all leads by phone. Our standard best practice is to have the email broadcast immediately upon the lead being imported into the CRM system.

Lead Scoring 100

Lead Scoring Lead Ranking Telemarketing Process 100

ClearVoice

NOVEMBER 12, 2019

You don’t want to ask before the work is complete, and ideally, you want one project to lead to another, and if something’s going well, then you may feel a bit odd asking for a client’s assistance in providing materials for you to go hunt new business. Ask right after your first project wraps, even if the next one is already agreed.

Work Management 67

Work Management Marketing Management Tips Case Studies 67

Launch Marketing

MARCH 27, 2019

To stimulate this engagement, inbound marketing typically offers an element of value to prospects – information, tools or content assets – designed to address the individual’s problems, needs and questions. Again, this is typically achieved by offering content or information that your prospects and customers deem to be of value.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

ClearVoice

DECEMBER 7, 2020

Some of you are old enough to remember telemarketers and landlines. Because your business needs to do business, that means you need to generate leads. Inbound marketing is a strategy that builds awareness, trust, and leads for a business by drawing in the intended audience through content marketing tactics. Telemarketing.

Inbound Marketing 52

Inbound Marketing Enterprise Management Paid Search Agency Work Management 52

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

AUGUST 30, 2010

It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. We’ve been pioneers in the use of B2B social media and content marketing to generate awareness, organic traffic, and lead generation. Lead Management. Telemarketing.

Marketo 48

Marketo Class CMO Enterprise Management 48