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Three Proven Practices to Overcome MarTech Failure

Vision Edge Marketing

The 16 th annual 16th annual Marketing Performance Management (MPM) benchmark study found that the group known as the Value Creators (those that earn 90 or greater grade by the C-Suite) are far more likely to have a strategic Marketing Ops function. MarTech still accounts for as much as 20% or more of the Marketing budget.

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10 Marketing Stats You’ll Need To Plan Your 2016 Budget

6sense

Where will your marketing dollars go in 2016? If you’ve done an effective job of tracking ROI for your marketing initiatives, you probably have a good idea of how to allocate your budget. What about best practices you didn’t have bandwidth for in 2015? Content Marketing. Source: Content Marketing Institute ).

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3 steps to find the best email automation tool for you [+ Free Evaluation Template]

Litmus

What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Automating your email marketing gives you a simple way to effectively nurture your subscribers. Larger teams typically use more bandwidth and features, and more than one or two people need access to the tool. higher open rate than regular emails.

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10 Content Marketing Hacks to Blog More & Support Your Team's Bandwidth

SmartBug Media

Marketers being asked to do more—more leads, more traffic, more content— without more resources is nothing new. But especially in a climate in which marketing budgets are increasingly being slashed , the pressure to “hack” our way to improved performance is strong. Document your process. Know your available resources.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan? Now, back to that plan.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results. Below are some examples.

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

Impeccable quality content creation. That article won’t rank as high as an article discussing color psychology , why people are drawn to bright colors, and why bright colors are a fantastic marketing strategy. You can still make “best marketing strategy” part of the sentence, but don’t make it part of your anchor text.

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