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3 steps to find the best email automation tool for you [+ Free Evaluation Template]

Litmus

Automating your email marketing gives you a simple way to effectively nurture your subscribers. And with 40% of teams experiencing under-resourced email marketing efforts, an automation tool can be the efficiency boost you need to give time back to your team and finally get to those innovative ideas of yours.

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Digital Connections 2.0: Interview with Nick Webb, CMO, CloudPay

Modern B2B

In theory, marketing technology platforms should be supporting our marketing processes, enabling us to work at a pace and required volume. They should be giving us reporting on which of our marketing activities is working and which isn’t. Seldom have we had the internal bandwidth and skill set to fix it internally.

CMO 52
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Why is Inside Sales So Scared of Lead Nurturing?

The Point

Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives. Marketo creates task in CRM to remind BDR to call lead 1 week later.

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Digital Marketing Transformation for the Professional Services

Hinge Marketing

Professional services and other knowledge driven firms must be visible where their target clients are looking for insight and help. Download The Digital Transformation Imperative: A Research Report for Professional Services Firms. The need is clear. More and more clients are choosing the ease of digital communications.

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Why Personas Fail

Cintell

Buyer personas, in theory, are highly useful strategy documents. Personas should be made available throughout the business, referenced quickly and easily to guide the direction of marketing, sales, and product decisions. Instead, consider personas as “active tools” – objects that inform marketing strategy.

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Why Personas Fail

Marketing Insider Group

Buyer personas, in theory, are highly useful strategy documents. Personas should be made available throughout the business, referenced quickly and easily to guide the direction of marketing, sales, and product decisions. Instead, consider personas as “active tools” – objects that inform marketing strategy.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an event app. Within a virtual event platform, participants can use the agenda to browse and sign up for event sessions. Bid document. Activity challenge. AI – Artificial Intelligence.