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TV Is Going Away (Or Not)

Rain: The Growth Agency

Telling people you work in TV advertising can be exasperating. Since 2012, about 6 million households have cut the cord to cable and satellite TV. So, if you advertise anything at a slight premium, TV may actually be getting more efficient. Digital forms of TV are shifting entertainment consumption to mobile devices (or not).

Cable 40
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Live Video Marketing: Do?s, Don?ts and Experts? Tips From the Field

ClearVoice

Award-winning producers, directors and creators share decades of combined experience to help you produce better video marketing, from live social streaming du jour to production techniques that have stood the test of time. Plus, get further insights on the writing and wisdom needed behind any good video, whether it’s broadcast live or not.

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Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Programmatic advertising is on a disruptive ride with new technologies such as artificial intelligence, machine learning, voice search and digital OOH attracting most advertisers. AI in programmatic advertising. AI based programmatic advertising has captured the attention of advertisers significantly over the last two years.

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A Shortish History of Online Video

Vidyard

And it’s no surprise that when the internet rolled around in about the same time frame, it would take less than 30 years for video to become one of the primary, and most exciting uses of this new communications network. We believe in the power of online video, but where did online video begin? Moore’s Law and Online Video.