Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

FEBRUARY 21, 2020

Brand advertising benefits B2B marketers as it evokes positive sentiments in the market for the brand in question. Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices. Also, the advertising campaigns designed can be hyper-targeted to the niche.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

JULY 29, 2019

We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO). More & more B2B marketers are gradually recognizing the vital importance of emotional elements in marketing.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

FEBRUARY 28, 2020

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. Read more on How Omnichannel Reputation Management Assists in B2B Branding. In short, the audience centricity matters.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

APRIL 17, 2020

B randing lies at the core of every B2B marketing endeavor. Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

SEPTEMBER 20, 2019

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers. There is no dearth of people who think that monotonous B2B content can’t go viral. James Scherer wrote in the Content Marketing Institute: “If we face the truth, we know that content marketing is about making money.”.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

The landscape of B2B marketing has transcended beyond the conventional realm of inbound marketing. With the outgrowth of sub-branches of digitization, the marketers have stepped into an era studded with cutting-edge technologies. The concept is more up to interpretation.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45