Heinz Marketing

JANUARY 14, 2021

I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. Sales and marketing teams were forced to get creative in terms of how to engage with prospects. SocialMediaToday noted a 50% increase of Facebook live viewings during the lockdown period of the pandemic.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Martech Advisor

JANUARY 16, 2020

Some of these include advertising (traditional and digital), cold emailing, cold calling, trade shows, and content syndication. What do these terms mean and what are some outbound marketing avenues that you can utilize to widen your reach and drive sales? Example of a Search Engine Marketing (SEM)/Pay-Per-Click (PPC) Ad.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

KEO Marketing

SEPTEMBER 4, 2017

How can you communicate these benefits in an interesting way and without subjecting them to an annoying sales pitch? Many B2B technology decision-makers use LinkedIn as a primary social media platform. You can add prospects by collecting emails from content downloads, salespeople contacts, trade shows, events, web inquiries, and more.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy Companies 48

Webbiquity

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? What type of posts generate the most engagement on Facebook? 54% of B2B marketers said they have generated leads from social media. ( Do consumers actually listen to brands?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50