Launch Marketing

JULY 26, 2023

The B2B lead generation landscape is constantly evolving, and 2023 is no exception. Here are four key trends that B2B marketers need to be aware of if they want to stay ahead of the competition and generate more leads. Download our B2B Content Strategies for Successful Lead Gen for all the best practices and actionable tips.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Only B2B

APRIL 3, 2024

Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads? 30% of companies plan to increase their investment in intent data. .”

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Table of Contents [Open] [Close] What is B2B intent data? Signs of buyer intent What types of intent data are there? B2B intent data is a collected set of those signals. Comparing vendors on a third-party review website.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Intent data helps to build a pipeline of qualified leads faster with the assurance they’re a good fit.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. But what about those marketers who — gasp!

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . But what about those marketers who — gasp!

Intent Data 20

Intent Data Intent Bombora Dwell 20

DiscoverOrg

AUGUST 7, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). Content consumption is a strong signal of intent because: 89% of buyers do online research to support their decision before making a purchase ( ThinkWithGoogle ). Product reviews. The problem?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314