Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. When your team is structured well, everyone knows who’s accountable for what responsibilities and which roles.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Act-On

SEPTEMBER 25, 2023

They share common goals— driving revenue for their company —but poor communication regularly gets in the way of these two teams working together. Sales only cares about hitting targets, by any means necessary.”). The “marketing vs. sales” challenge is a tale as old as B2B time. Marketing and sales teams are famously frenemies.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Act-On

FEBRUARY 26, 2024

Account-based advertising is a tactic used in account-based marketing. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is Ad Targeting?

Paid Content 218

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 218