Envy
FEBRUARY 13, 2021
When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. BR is your website and/or email Bounce Rate.
Zoominfo
MARCH 1, 2021
In fact, 65% of B2B marketers use KPIs to measure their content performance. Here’s something to consider: B2B organizations making sales and marketing alignment a priority are better at closing deals by 67%. Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes.
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Martech
OCTOBER 13, 2023
There are four phases of B2B marketing maturity. Dig deeper: MarTech’s B2B marketing experts to follow Churn rate is a key concept with CLV — it’s essential to understand your customer churn rate (as a percentage of your customer base). Divide the number 1 by the customer churn rate.
Only B2B
FEBRUARY 6, 2018
CCR: Customer Churn Rate. CRO is a terminology used when using various testing and key optimization principles you improve your site conversion rate. CPA: Cost Per Acquisition or Cost Per Action. Cost Per Action is when advertisers pay only for a specified acquisition.
Zoominfo
JULY 1, 2021
You can track the usual metrics — such as average deal size, cost per acquisition, time to close, customer lifetime value, and churn rate — but in the end, this will show you that you always need to adjust your approach. Inbound lead qualification isn’t just a one-and-done process.
Top Rank Marketing
APRIL 10, 2024
In B2B marketing, this proof is even more important — and harder to quantify. This guide features 20 of the most common B2B KPIs. 20 B2B marketing KPI examples We’ve grouped these metrics by category to make them easier to browse. Marketers of every stripe are feeling the pressure to prove the ROI of their efforts.
Goodish Agency
AUGUST 5, 2021
It basically means finding a unique strategy or tactic for acquiring traffic/customers at a very low cost per acquisition/conversion in a short amount of time. Get more leads and conversions – take a look at your website and landing page conversion rates, your email or blog subscribers, etc.
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