B2B Case Studies Content Reachforce Marketing 
Zoominfo
JULY 2, 2020
While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?
Rollworks
DECEMBER 14, 2021
Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness. Marketing and Sales Alignment.
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Oktopost
DECEMBER 13, 2020
However there is another key responsibility a VP Sales should stay on top of that is often forgotten; Bridging the gap between sales and marketing, and communicating the need for using social engagement insight in the sales process. Simple: It all starts with sales and marketing alignment and getting more insight on business prospects.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2009
This year’s MarketingSherpa B2B Marketing Summit was a great success. Those that attended the event could tell from the minute it started that they would be leaving with actionable ideas to improve their marketing program. Make sure I get the most out of my content, since it’s expensive to create.
Business Brainz
JULY 11, 2021
No one can deny how crucial insight is for the success of any marketing strategy. Be it an inbound marketing strategy or an ABM strategy, insight is the bedrock to scaling any marketing program. B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs.
Rollworks
MAY 21, 2018
Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness. Marketing and Sales Alignment.
ANNUITAS
SEPTEMBER 7, 2010
These technologies included a marketing automation platform and a CRM system. Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.” Markets by the Numbers. The result? .
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