about B2B Case Studies Content Reachforce 
Zoominfo
JULY 2, 2020
These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. The great thing about automation platforms is that they can be as involved or uninvolved as you’d like.
Oktopost
DECEMBER 13, 2020
It’s of the utmost importance that sales leaders open the communication channel with marketing , in order to have a good understanding about the processes and tools marketers use to generate high-quality leads, especially when it comes down to a VP Sales managing the full sales process from qualifying leads (MQLs) to closing business.
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Business Brainz
JULY 11, 2021
B2B marketers and ABM practitioners rely heavily on authentic and relevant insight to scale their ongoing ABM programs. Insight provides you with a holistic view of your target account, it will not only help you to develop a hyper-personalised content strategy for them but also identify the channels to best engage with them.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2009
This year’s MarketingSherpa B2B Marketing Summit was a great success. His content was more than a marketing best practice session, it was a challenge to go back and improve on what you are doing, making your work more successful for you and your company. Make sure I get the most out of my content, since it’s expensive to create.
ANNUITAS
SEPTEMBER 7, 2010
As part of the discussion we talked about the enabling technologies they were utilizing. This particular case is indicative of how many respond when things don’t work out as intended. I’m not just talking about getting someone trained on the functionality of the solution. The result?
Anything Goes Marketing
JANUARY 26, 2010
In a recent case study on B2B Online , NIIT , a global learning solutions company, created an automated email program that engaged subscribers based on their “ Digital Body Language ”. Response rates for this campaign were greater that 20% which is very good for B2B campaigns.
GreenRope
JANUARY 19, 2017
With more than half of B2B companies (55%) adopting the Technology.” about personalization. Personalized messages, whether it’s inserting a first name into an email or customizing the content, has become an integral part of the customer experience. If you haven’t jumped on board just yet, the time is now.
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