Importance of Context to Understanding the New Social Buyer Persona
Tony Zambito
APRIL 17, 2011
Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy. Buyer Journeys : we’ve seen a major shift here in what I have referred to as self-directed buyer journeys.
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