Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. Company news and industry SIC codes tied for third.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

ViewPoint

JULY 16, 2013

Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Build it and they will come.”

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

Biznology

AUGUST 26, 2013

Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? Here are the elements you are likely to want to capture and maintain in a B2B marketing database.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

JULY 31, 2015

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Which leads me to 5 Do’s and Don’ts of B2B lead qualification. There is no question that a speedy follow-up converts more inquiries to leads and sales. Well worth the wait!

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Biznology

AUGUST 19, 2015

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. You have a good idea of who the best market segments are either due to customer profiling and/or input from product, marketing, and sales managers.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

PureB2B

MAY 22, 2018

But while generating hundreds or even thousands of leads is a good thing, it doesn’t always translate to sales and profit. The quality of the leads handed off to the sales team significantly impacts an organization’s capability to acquire new customers. As such, it’s high-value data that you can use to personalize the sales process.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62