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5 do’s & don’ts of B2B lead qualification

Biznology

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Which leads me to 5 Do’s and Don’ts of B2B lead qualification. There is no question that a speedy follow-up converts more inquiries to leads and sales.

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5 Best practices of trade show lead qualification

Biznology

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. You have a good idea of who the best market segments are either due to customer profiling and/or input from product, marketing, and sales managers. Know Who You’re Calling.