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Customer Spotlight: TripActions Leads the Travel Management Market with Attribution Models and Funnel Metrics from Full Circle Insights

Full Circle Insights

Modern marketers know they get better outcomes when they make decisions based on data instead of intuition. To efficiently invest in marketing spend, they need accurate attribution models that show which campaigns are generating the most leads and revenue. Funnel metrics allow marketers to achieve process efficiency.

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A Practitioner’s Guide to ABM

Full Circle Insights

Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. With an influx of interest in creating personalized ABM campaigns, marketers everywhere are looking for help.

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.

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What “Marketing Attribution” Really Means and Why It Matters

Full Circle Insights

A recent Google search for “marketing attribution” returned approximately 356,000,000 results. In the broadest sense, marketing attribution is a method to connect campaigns to ROI. Campaign attribution metrics are what most vendors are referring to when they use the term “marketing attribution.”

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Full Circle Insights Innovates Again with Full Circle ABM

Full Circle Insights

Responding to customer demand, Full Circle rolls out the first B2B marketing measurement application that provides comprehensive ABM metrics inside a CRM. Full Circle ABM addresses the reality that nearly all modern B2B companies sell to buying groups rather than individuals. SAN MATEO, Calif.,

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Digital Source Tracker from Full Circle Insights Wins Product of the Year

Full Circle Insights

SAN MATEO, Calif —July 26, 2021 —Today, the Business Intelligence Group named the Digital Source Tracker from Full Circle Insights Product of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys. For more information got to fullcircleinsighs.com.

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All About ABM Measurement: What Marketers Need to Know

Full Circle Insights

Intent data providers made account-based marketing (ABM) strategies practical to use at scale. It didn’t take long after that for the ABM approach to quickly become the go-to strategy for B2B marketers. The Forrester B2B Revenue Waterfall provides an excellent framework for ABM.