Customer Spotlight: TripActions Leads the Travel Management Market with Attribution Models and Funnel Metrics from Full Circle Insights
Full Circle Insights
MARCH 7, 2022
Modern marketers know they get better outcomes when they make decisions based on data instead of intuition. To efficiently invest in marketing spend, they need accurate attribution models that show which campaigns are generating the most leads and revenue. Funnel metrics allow marketers to achieve process efficiency.
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