Biznology

JULY 23, 2014

They still rely on trade shows and events for product information–second only to peers and colleagues. They want to hear from their vendors, regularly. They want to hear from their vendors, regularly. The vendor website is a top resource when conducting product research and honing in on a purchase decision.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

JANUARY 23, 2012

One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. Mike was already producing his Today’s Trade Show Minute videos every three weeks, as a way to promote his own consulting and training services. Image via Wikipedia.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

WebMarketCentral

JUNE 18, 2008

However, the coverage does have an element of navel-gazing: "Since the year 2000, B-to-B marketing has undergone dramatic changes—in strategy, budget, measurement, philosophy and tactics.the Internet has certainly been a big part of these changes." more than doubling) increases in traffic within half a year.

Lead Generation 20

Lead Generation Lead Ranking Lead Scoring B2B Thought Leadership 20

B2B Digital Marketer

OCTOBER 19, 2020

So by trade I’m a tech guy. But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? It’s not a cold LinkedIn outreach message. Okay, great.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Ledger Bennett

JUNE 17, 2019

Demand Generation, Full Funnel Strategy, whatever you want to call it, organizations need someone to take a high level view of every vendor/effort driving leads, optimize how those channels are working together to lower the CPL but also gauge how those leads are contributing revenue to your bottom line. . Events and Trade Shows (+23%).

Lead Ranking 40

Lead Ranking Demand Generation Agencies Paid Search Agency Marketing Qualified Leads 40