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Understanding the New Roles in Marketing

Hubspot

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. "Ch-ch-ch-ch-changes."

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14 Key B2B Marketing Reports to Inform the Strategic Budgeting Process

KoMarketing Associates

For B2B marketers, the key takeaways are how search will become more personally valuable, and move away from text to a visual, more interest-based experience. This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. 2018 CMO Global Study.

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Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

Lee Judge is the Co-Founder and CMO of Content Monsta, a digital content agency. He also serves as Global Digital Marketing Manager, at Hexagon Geosystems. Digital Marketing Director at B2B customer service software company Jacada, connecting the organization’s Sales and Marketing Operations. Previously, Lee served as Sr.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

And this is like the kind of marketing budget thing, so you have a budget, you kind of fill it out there, you get billboards, you do advertising, you do all the crazy outbound marketing things that people did that really worked well and for the most part, it worked ok back then. Just go You Tube Inbound marketing.