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Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab

The ROI Guy

According to the research results, Marisa reported that B2B buyers interact with sales reps not just at the end of the process, but at every stage of the buyer's journey. According to the study, more than half the time, rep involvement starts at the beginning of the journey.

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Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit

The ROI Guy

According to the research results, Marisa reported that B2B buyers interact with sales reps at every stage of the buyer's journey. According to the study, more than half the time, rep involvement starts at the beginning of the buyer’s journey.