The ROI Guy

SEPTEMBER 17, 2010

Customization of the content can be generated prior to presenting the content, such as using registration profiles to customize the e-mail blast, or in real time, like a dynamic white paper that asks the customer a few questions and then completely tunes the white paper based on profile, stage in buying cycle, opportunity and need.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Marketers recognizing this shift are providing the content needed at each stage of the lifecycle to fuel the decision making process. According to a marketing automation firm Silverpop survey of B2B marketers, even though customization is very effective, only 35 percent of marketers said they were using dynamic content today.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

B2B Digital Marketer

OCTOBER 5, 2020

I knew internet marketing, but really what was amazing, Jim then, uh, everything was so transactional. Nobody was focusing on, especially in the B to B space, the, the marketing side. And then maybe we can start working on marketing automation, um, and, and email marketing and things like that.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Webbiquity

JANUARY 3, 2012

by Marketing Automation Software Guide. Writing that “I have no interest in reading a War and Peace-style sales pitch — and, let’s face it, that’s what most whitepapers are these days…Companies need to find new and more direct ways to reach the buyer 2.0 The Future of Buyer Relationships by Business2Community.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

The ROI Guy

SEPTEMBER 28, 2010

Based on responses to profile questions on industry, location, size, stage in buying cycle, role / job function, goals and opportunities, the white paper is personalized to analyze the buyer needs and present relevant and personalized results. IDC: Economic Buyers, Digital Overload and Sales E.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40