B to B, Blast Campaigns, Buyer Need and Marketing Automation

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B to B

Blast Campaigns

Buyer Need

Marketing Automation

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

SEPTEMBER 17, 2010

Customization of the content can be generated prior to presenting the content, such as using registration profiles to customize the e-mail blast, or in real time, like a dynamic white paper that asks the customer a few questions and then completely tunes the white paper based on profile, stage in buying cycle, opportunity and need.

Interactive Marketing

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

NOVEMBER 29, 2010

Marketers recognizing this shift are providing the content needed at each stage of the lifecycle to fuel the decision making process. According to SiriusDecisions, just looking at e-blasts alone, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years.

Peer-to-peer

Peer-to-peer Marketing Automation Services Spending Marketing Budget

B2B Marketing Zone

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

Five Reasons You May Not Be Spending Enough on Content Marketing

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