markempa
MAY 24, 2010
BtoB Magazine just published their 2010 Lead Generation Guide. BtoB: 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. I recommend you check it out.
markempa
AUGUST 15, 2006
« Webinar: Lead Generation Strategies for the Complex Sale | Main | E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper » Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 Im speaking at MarketingSherpas Demand Generation Summit being held in Boston and SF this fall.
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markempa
SEPTEMBER 4, 2007
Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 B-to-B Marketing; How to Measure & Manage Leads and more. B-to-B Marketing; How to Measure & Manage Leads and more.
Adobe Experience Cloud Blog
JUNE 24, 2009
Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.
markempa
SEPTEMBER 12, 2007
« MarketingSherpa Demand Generation Summit 2007 | Main | Practical Strategies for Generating Quality Leads Teleclass » On Alignment between Marketing and Finance Many marketers are quickly approaching their favorite time of year. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
OCTOBER 28, 2005
MarketingSherpas posted their B-to-B Lead Generation Summit Notes. they were using the term "Demand Generation instead. Summit Notes: Whats Really Working in Demand Generation Campaigns. MarketingSherpas posted their B-to-B Lead Generation Summit Notes.
markempa
APRIL 5, 2007
As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. I met Paul as a fellow presenter at MarketingSherpas Demand Generation Summit and I loved his presentation on podcasting. Paul also writes the insightful Buzz Marketing for Technology Blog.
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