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Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

Companies need to realize that if they want to stay afloat during these trying times they need to adapt and use content and technology to engage more with their potential customers. 12:42 – How to stand out from everybody even if you’re late to the game.

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. These new channels have made it easier than ever for marketers to reach out to prospects, and marketers are certainly taking advantage of the available efficiency. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). Parts of this analysis are very helpful, for example, "The easiest way to save money (during the 2000-2002 recession, when marketing budgets were being slashed) was to replace old media with cheaper new media. About 5% of online marketing spending is dedicated to SEO.

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