Customer Experience Matrix

JANUARY 25, 2008

It was Alterian 's turn this week in my continuing tour of marketing automation vendors. As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. You know who you are.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Customer Experience Matrix

OCTOBER 21, 2010

This affects marketing automation vendors too, since they sell to both sides. The CMO Council and Accenture Interactive recently released a study Aligning the CMO and CIO to Achieve Agile Intelligent Marketing based on parallel surveys of about 300 members of each group. That is, marketers are less happy that IT realizes.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 2, 2007

I’ve often written about the tendency of marketing automation vendors to endlessly expand the scope of their products. If so, then what will be the next really important change in marketing systems? Managers at all levels need to see basic correlations between treatments and behaviors.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 18, 2007

I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors. On the product front, they continue their long-time strategy of offering all the software a marketing department would need. So perhaps the replacement market will be bigger than it seems.

Enterprise Management 120

Enterprise Management Work Management Course Marketing Management 120

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Improved lead management and nurturing.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Improved lead management and nurturing.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Customer Experience Matrix

OCTOBER 18, 2012

Epiphany was one of the high-fliers of an earlier marketing automation boom: launched in 1997 with an initial public offering in 1999, it traded stock for a variety of customer management systems before its price collapsed. Let’s start with the marketing automation product, Infor Epiphany Marketing.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Customer Experience Matrix

FEBRUARY 23, 2011

MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management. The company also created special editions for ad agencies, which now provide about 40% of its business.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Single Grain

JUNE 3, 2021

This is a complete guide to finding and hiring a Director of Marketing for your business. In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. The interview process, including example interview questions. What Is a Marketing Director?

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Customer Experience Matrix

OCTOBER 8, 2010

Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. Coincidence? Yeah, probably. So far so good.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

TrustRadius Marketing

APRIL 19, 2021

One likely contributor: lack of standardized project management practices. Only 21% of businesses have put standardized project management (PM) practices and systems in place. . Enter project management software. Free project management tools can partly solve this problem. OpenProject. Bottom Line: .

Enterprise Management 52

Enterprise Management Marketing Automation Services Work Management Marketing Management 52

Customer Experience Matrix

OCTOBER 31, 2007

They are getting ready to release version 6 of their marketing automation software, Teradata Relationship Manager (formerly Teradata CRM). But the real change is technical: the system has been entirely rebuilt on a J2EE platform. But I digress. Let’s talk first about the alliances and then v6.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

chiefmartech

NOVEMBER 21, 2015

I had the pleasure of meeting Sergio at MarTech Europe last month where he shared a sketch of the above “marketing data technology” landscape with me. We could call it a “data-aware marketing technology landscape” or, simply, a “marketing data technology” map.

Work Management 40

Work Management Marketing Management Resource Management Marketing Automation Services 40

accelerate agency

AUGUST 1, 2021

Go-to-market strategy. Moving from the SMB market and targeting enterprise customers is one way to maximize revenue and reduce churn, and this could be the perfect time to start. Moving from the SMB market and targeting enterprise customers is one way to maximize revenue and reduce churn, and this could be the perfect time to start.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Helping to direct buyers looking to fill their Small Business tech stack with software best suited for them. . Miro is an online whiteboard platform for distributed team collaboration.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Miro is an online whiteboard platform for distributed team collaboration. These tools can be used alongside the expense management system for the management of company spend. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. Miro is an online whiteboard platform for distributed team collaboration.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52