Automation Forrester MQL Case Studies 
Customer Experience Matrix
SEPTEMBER 1, 2010
Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. Here's a bunch. Statistics include: • 16.5%
6sense
JANUARY 26, 2016
To wrap up 2015, Forrester Research, Inc. The report highlights new marketing strategies, predictive analytics, marketing automation tools and content messaging. Marketers concern themselves with conversion rates and MQL quotas, but rarely pay attention to opportunity conversions and client churn and upsell.
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Hubspot
JULY 22, 2018
If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts. Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database.
SnapApp
MAY 29, 2018
A 2016 study found that the average group size involved in B2B buying decisions is 6.8 , up 25% from 5.4 Specifically, the journey from lead prospect marketing qualified lead (MQL) sales qualified lead (SQL): ( Source ). MQLs are leads that have shown direct interest in your product/service through a specific marketing channel.
Hubspot
AUGUST 30, 2023
Contrarily, only 20% of underperformers use AI to automate internal processes and improve customer experience. HubSpot’s research says that sales professionals spend 2+ hours daily to automate repetitive tasks. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025.
Strategic-IC
SEPTEMBER 25, 2018
That's a staggering insight from Forrester research a while ago. For example, you get an MQL, a lead in, and you provide that to the sales team. They're going to have, hopefully, some insights from your CRM and marketing automation about what that contact is engaging with on your website. million words.
6sense
DECEMBER 10, 2021
63pp MQL quality. 70% 4Q21 MQLs YoY. It offers category profile pages, customer review automation, lead generation, buyer intent, custom content, and reports. A Powerful Case Study. And “MQL or SQL” became SAO. 307% organic traffic. 454% brand search clicks. +70% 21pp deal win rate.
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