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Think MQLs Don’t Work? It’s Time to Rethink Your Marketing Approach

Only B2B

MQL is dead. MQLs are little more than surface-level indicators. Unlike general leads, MQLs are more engaged and significantly more likely to convert. Read this blog to discover why MQLs still matter. But does this mean that every lead who engages with your content qualifies as an MQL? Not exactly.

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Optimize your Marketing Qualified Leads (MQLs) Strategy and Close More Sales

Only B2B

MQL sits at the intersection of marketing and sales. Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. But ignoring MQL altogether is a costly mistake.

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Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success

Only B2B

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

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13 Email Workflows You Should Be Using in Your Marketing Automation

Hubspot

If you don't have any automated email workflows set up, your answer is probably the latter -- which means you're missing out on some major opportunities to nurture and engage your existing contacts. Lead nurturing campaigns aren't the only type of email marketing automation you can use to get more out of your contacts database.

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Crawl. Walk. Run. A Phased Approach to Developing an Account-Based Strategy

Engagio

Instead of diving headlong into account-based strategies – because diving head first into everything isn’t an approach for everyone – you can take things one step at a time, and that’s what this blog is about. Adjust your definition of MQLs and MQAs. Not everyone who shows interest in your product or service can be an MQL.

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3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]

Adobe Experience Cloud Blog

Marketing automation is a powerful platform because you can architect it to start tracking what your leads are doing through each stage of the buyer’s journey. In this blog, I’ll walk you through three steps to becoming a data-driven marketer to go from data to insights: 1. But what actions should you take?

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The 2019 Beginners Guide for Inbound SDRs

Lusha

In this blog post, we are going to show you how to ensure your SDRs are driving effective conversations and how they can maximize their time to generate great leads. Maybe they read your company’s blog, or downloaded material, but they became aware of you through your marketing team’s efforts. So how can you make those 15 months count?