Automation Demonstrating Intent Funnel Advertising Research 
NetLine
DECEMBER 18, 2023
To properly leverage intent data and efficiently drive more business, here’s what you need to know. How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business.
DealSignal
APRIL 10, 2024
B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.
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Martech
MARCH 10, 2022
It’s about uncovering prospect behavior and weighting sales intent/intel and brand engagement rather than “funnel lead scoring” (engagement is a better metric to forecast revenue). Continue to hyper-segment accounts that demonstrate interest with a secondary tactic and messaging (e.g., Automation.
ABM in Action
MAY 18, 2023
New research from ABM platform RollWorks is coming out swinging with an answer: 62% of sellers said leads will never become obsolete, while 56% of marketers don’t believe the MQL is dead. I also noticed that a lot of folks who focus on the metrics of the funnel started to do the math. Can you elaborate on what that strategy looks like?
Anteriad
JANUARY 3, 2023
Predictive analytics promised that the innovative marketer would be able to “guess” which leads would be most valuable in filling even the most ambitious sales funnel. The cynic among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different? How does intent data work?
SalesIntel
SEPTEMBER 13, 2021
An MQL is often a lead who has demonstrated interest in your business by providing contact information, arranging a free demo, downloading an eBook or case study, or regularly responding to email marketing. These are prospective leads interested in you but haven’t yet taken the next step into a sales discussion.
SmartBug Media
OCTOBER 9, 2019
In general, buyers go through three phases when making a decision: Awareness, Consideration, and Intent. Awareness: At this point, buyers are just beginning their research process and becoming aware of the solutions available to solve their problem, but they’re not ready to buy anything. Analyze CTA Alignment and Placement.
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