Leveraging hybrid events to boost B2B marketing success
BDB
JANUARY 12, 2024
11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. Hybrid events also enable B2B marketers to explore different types of content and gather real-time feedback. Which products are most valuable? 1 It’s no surprise that events look set to follow suit. What works?
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