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6 New Marketing Cloud Features to Help You Power Personalization

Salesforce Marketing Cloud

The past few years have shown us just how critical personalization is for a brand’s digital strategy. That demand is crystal clear, but marketers face three main challenges in addressing it: 1. Personalizing at scale across channels. Personalizing at scale across channels.

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How to Use Email Automation to Nurture Prospects

Zoominfo

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Many marketers underestimate the continuing power of email marketing. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Why should you use email marketing software? Here are five specific benefits of using email marketing tools. Market reach.

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How to Use Email Automation to Nurture Prospects

Zoominfo

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. In fact, over 20% of marketers in a HubSpot survey say that personalization improves their engagement.

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10 Easy Email Automations You Need to Implement Today

GreenRope

M ost companies identify personalization as the biggest email marketing obstacle. Finding a way to genuinely personalize messages is crucial to building a relationship with your customer. Below is a detailed list of 10 email automation strategies you can utilize to personalize and improve the customer experience.

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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

How to Market Your Business on a Zero (or Small) Marketing Budget. While big budgets are always a nice perk, they aren’t necessarily critical for effective marketing. Marketing takes many shapes and forms. They will help you extend the life of your marketing campaigns without digging deeper into your pockets.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What are the most important marketing automation features?