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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Some tools are set up for success in different channels like SMS, email, and social media, or are even native to applications. Social media campaigns will provide the direst of KPIs for your product and services. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key.

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Putting the R back in CRM

GreenRope

There is a new term in marketing and it’s power lies in relationships. Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

CRM 40
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article thumbnail

Putting the R back in CRM

GreenRope

There is a new term in marketing and it’s power lies in relationships. Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

There is a new term in marketing and it’s power lies in relationships. Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

There is a new term in marketing and it’s power lies in relationships. Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

There is a new term in marketing and it’s power lies in relationships. Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

There is a new term in marketing and it’s power lies in relationships. Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

CRM 40