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Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

seo.co

Astroturfing – Or The Art of Masquerading. + Astroturfing – Or The Art of Masquerading. The new term for this type of activity is “astroturfing,” taking its cue from the way astroturf masquerades as real grass. Establish relationships with third party sites that can talk about your site. Table of Contents. +

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Best practices for social media shilling

Biznology

These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Well, from 2003-2006 I was in the astroturfing business.

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Your online reputation should be a culmination of you

Biznology

What you have probably been doing until now is ignoring the direct relationship between your actions online and the Google’s reaction to them. What’s even more probable is that Google’s reacting to your painful lack of online action. See what I mean? Someone reliable who folks know and can vouch for.

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PR and Blogging Outreach: Practical Tips

WebMarketCentral

I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. Develop a relationship : Don't pitch, get "coverage" and then leave. When you start corresponding with the blogger, maintain the relationship.

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