Astroturfing, Intent, Internet Marketing and Public Relations

Best practices for social media shilling

Biznology

OCTOBER 8, 2013

A venerable tradition in public relations is the grass-roots campaign. If, on the Internet, no one knows you are a dog, why bother getting real people for your grass-roots campaigns? These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . How do I know?

Social Media

Social Media Astroturfing Practices Media

I was a teenage Russian troll OG

Biznology

DECEMBER 19, 2017

I sat in an open-plan room occupying a former newsroom, spending all my days under cover, marketing on behalf of Sci-Fi Channel (now SyFy), Buena Vista (now Disney), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC. What we did was called word of mouth marketing. And that was just me, from 2002-2006.

Astroturfing

Astroturfing Paid Search Agency Communities Internet Marketing

B2B Marketing Zone

Best practices for social media shilling

I was a teenage Russian troll OG

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