Kevin Indig

OCTOBER 23, 2023

🔍 What You Get: Data-Driven Recommendations: Craft the perfect article backed by analytics. What it means Google has several levers to drive more revenue: show more ads, make organic results worse, increase take rate, raise prices, and send more traffic to sites running AdSense or apps running AdMob.

Adsense 59

Adsense Ad Frequency Banner Ads Youtube 59

ClickZ

MARCH 6, 2020

Sub-optimal customer engagement with low offer take rate. A summary of the challenges, as noted in the case study, are as follows: Access to in-session user behavior and real-time context. Inability to connect every customer’s cross- channel context.

Personalization 97

Personalization Case Study Case Studies Lead Ranking 97

Convert

JANUARY 31, 2022

Hypothesis: After studying qualitative and quantitative data gathered from surveys and polls, customer service team data, and Google Analytics, they hypothesized that a total revamp of the landing page to a “simple and lean” version will outperform the original. One variant resulted in a 14% better take rate. Result: Source.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52