Kevin Indig
OCTOBER 23, 2023
🔍 What You Get: Data-Driven Recommendations: Craft the perfect article backed by analytics. AdSense allows sites to show display ads and other ad units that brands can bid on through Google’s ad marketplace (a constellation currently under review by the DOJ). Over 2,000,000 sites use AdSense.
Convert
JANUARY 31, 2022
Hypothesis: After studying qualitative and quantitative data gathered from surveys and polls, customer service team data, and Google Analytics, they hypothesized that a total revamp of the landing page to a “simple and lean” version will outperform the original. One variant resulted in a 14% better take rate. Result: Source.
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