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26 A/B Testing Examples to Inspire Your Next Test

Convert

Ecommerce A/B Testing Examples. hired Mintminds to improve the add-to-cart rate of their product pages and revenue per visitor. Many successful ecommerce brands use “add to bag” in their button copy. Other ecommerce websites still stick to “add to cart”. One variant resulted in a 14% better take rate.

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AI-based personalization provides 10%+ revenue uplift to this top retailer

ClickZ

Sub-optimal customer engagement with low offer take rate. A summary of the challenges, as noted in the case study, are as follows: Access to in-session user behavior and real-time context. Inability to connect every customer’s cross- channel context.